The TD Toronto Jazz Festival may be at risk of losing it's core audience because let's face it...People these days generally just aren't in to Jazz. But what a lot of these people don't know is that tons of their favorite Pop or Hip-Hop artists tend to use Jazz samples in many of their songs.
Therefore knowing that traces of Jazz can be found in nearly any popular mainstream genre today, we will revive the spirit of Jazz music in Toronto by creating a campaign that allows millennials to follow the roots of their favorite music back to the beats that started it all -- Jazz
Our Silver-winning campaign entry for the 2016 National Advertising Challenge
Real burgers do not look anything like what you see on the menu at McDonalds or Burger King. Real burgers are fat, messy, and beautiful. Using this insight, we created a campaign that differentiates Five Guys Burgers and Fries from the all the other burger franchises in a fun, tongue-in-cheek way.
A print campaign made to remind the new generation of fighters that boxing began with Everlast. And that when they put them on, they're not just wearing a glove; but a legacy.
A campaign created for Humber Sustainability in order to encourage the students and faculty of Humber College to start saving paper and electricity.
Since everyone hates tax season, we decided to create an event that not only familiarizes people with the easy-to-use TurboTax software, but also gives them something to look forward to every year at the start of Tax season.